Julie Lamb NY
SEO & Digital Marketing
Our client, "Julie Lamb NY," boasts significant experience in the jewelry industry, having been a prominent player for several years. Specializing in women's designer jewelry, the brand intricately incorporates the vibrant essence of New York City into its products. In this project, our emphasis lies on content marketing, utilizing SEO metadata, internal links, external links, and descriptive alt text for images.
Duration
​​ Dec 2023 to
Febuary 2024
My Role
Researched SEO keywords and metadata, applied them to website content, and managed on-page and off-page SEO, including blog organization.
Skills
-
SEO
-
Website Desgin
-
Content Marketing
Tools
-
Shopify
-
Canva
-
Ahrefs
-
Excel
SEO Metadata
From the keyword database, identify the primary and secondary keywords for the client and conduct the metadata with new titles, H1 tags, meta descriptions, and alt text for different product collections.
Blog Post & SEO Links
Structured the blog post, ensuring the implementation of functional internal links, external links, and unbroken backlinks. Added descriptive alt-text for each image, and maintained a simple, clean, and easily readable style.