Elite Watch Co.
SEO & Digital Marketing
Our Client "Elite Watch Co." is a start-up business for Rolex Repair. As a luxury watch brand repair business, we offer them services from the ground up to help them grow organic traffic. We focus more on the SEO side with keyword research, metadata input, content writing, appropriate links, etc.
Duration
Dec 2023 to
Febuary 2024
My Role
Leading the website redesign, research SEO keywords and metadata then apply them into website content.
Skills
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SEO
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Website Desgin
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Content Marketing
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Social Media
Tools
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Shopify
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Canva
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Ahrefs
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Google Console
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localbright
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YouTube
SEO Keyword Mapping
Conducted comprehensive research on comparable businesses and competitors, utilizing Ahrefs to gather keywords relevant to Elite Watch. Systematically organized the identified keywords, categorizing them for each page individually to ensure the selection of suitable terms for distinct pages and topics.
SEO Metadata
Used the keywords identified during mapping and collaborated on selecting the most effective primary and secondary keywords for the client. Created new titles, H1 tags, and meta descriptions for each page based on the chosen keywords.
Website Design/
Content Marketing
Leveraging metadata, I implement precise keywords within the content and optimize H1 and H2 tags in the website's backend on Shopify. In terms of design, my objective is to achieve a clean, user-friendly, and intuitive interface while maintaining a balance of informativeness. The integration of carefully selected images enhances the content, providing both visual appeal and enrichment.
YouTube Channel Design
Crafted a YouTube channel banner capable of adapting to different sizes across various digital platforms and screens. Deliberately aligned with the brand's personality and style, ensuring seamless integration between the icon and banner for optimal visual cohesion.
