The Diamond Family
Video Advertising
Campaigns
The Client is "The Diamond Family", a jewelry store in Missouri, targeting higher income groups with the older age group of customers. I conduct various video advertisements for Christmas in 2023 and Valentine's Day in 2024 and utilize Google Ads to analyze video results.
Duration
​​ Dec 2023 to
Febuary 2024
My Role
Research on the client, review similiar advertising videos and conduct the advertising videos for the client.
Skills
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Advertising
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Video Editing
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Content Create
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Content Design
Tools
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Canva
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Google Ads
Christmas Safe Cracker
Challenge Ads
There are a total of 4 videos that I made for the campaign. Two are around 15 to 20 seconds and the other two are the unskippable 6-second ads.
All achieved
> 80% watch-through rate
Valentine's Day
Rescue Package Ads
This is an ongoing campaign that I have conducted 2 videos so far. One 17-second video advertising and one 6-second of unskippable advertising.
Average 0.16% CTR which is 200% higher than other videos
Yearly Sale Ads
I made two versions of the videos for the store with one vertical to use to drop the mobile advertisement and the horizontal one to use as the general advertisements.
Best CTR 1.39%
Anniversary Sale Ads
These videos are more made for internal ad display they don't do data collection to see how those videos work. Two different color vibes are made to attract the audiences from different aspects.